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Yesterday big data was all the rage; today we have intelligent machines and processes to leverage that data wisely. Learn how modern data intelligence helps designers provide a more personal and human design experience. Randall Elliott, associate director of design technology at frog, shows how to use data in creative problem-solving: to generate ideas, create better designs, and connect with users in meaningful ways. He tackles data generated by computers as well as that gathered through interviews and other hands-on means. He shows how to collect, analyze, and visualize the information to help solve your customer's challenges, leveraging intelligent tools and agile processes such as rapid prototyping.