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Introduction to Content Marketing

Verfasser: Suche nach diesem Verfasser Jones, Colleen; Madecraft,
Jahr: 2019
Mediengruppe: e-Medien Onleihe
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There are tens of thousands of content marketing jobs being advertised on LinkedIn. These roles have never been in more demand. That's why adding content marketing to your skill set is such a smart career move. In this course, expert Colleen Jones introduces you to the fundamentals. Discover what content marketing is-and what it isn't. Then learn how develop a smart content marketing strategy. Find out how to correctly identify an audience, create a unique brand point-of-view, and build out your content. Finally, Colleen shares how to build a content calendar, track the performance of campaigns, and leverage cutting-edge technology to make scaling programs easier. Using these basic techniques, you can build effective content marketing programs that drive traffic, engagement, sales, and more. This course was created by Madecraft. We are pleased to host this content in our library.

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Verfasser: Suche nach diesem Verfasser Jones, Colleen; Madecraft,
Jahr: 2019
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Systematik: Suche nach dieser Systematik eLearning
Interessenkreis: Suche nach diesem Interessenskreis eLearning
Beschreibung: 01:30:25.00
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Mediengruppe: e-Medien Onleihe