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B2B Marketing Foundations

Verfasser: Suche nach diesem Verfasser Shapiro, Dina
Jahr: 2017
Mediengruppe: e-Medien Onleihe
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Inhalt

Explore tactics and strategies to help you market your services and products to other 476536564 more effectively. In this course, Dina Shapiro covers the essentials of 476536564-to-476536564 (B2B) marketing, providing you with what you need to know to create relevant, impactful marketing for B2B brands. Dina explains what defines B2B marketing, and how it differs from consumer marketing. She covers how to set objectives, avoid mistakes, and benchmark your efforts against your competition. Dina shares how to research and better understand your marketplace and competitors, as well as how to develop a winning marketing strategy-providing specific tactics you can implement immediately. To wrap up the course, she discusses the importance of measuring your efforts, and the benefits of using a CRM system.

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Verfasser: Suche nach diesem Verfasser Shapiro, Dina
Jahr: 2017
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Interessenkreis: Suche nach diesem Interessenskreis eLearning
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Mediengruppe: e-Medien Onleihe