Aktion	Zweigstelle	Standorte	Mediengruppe	Status	Frist	Vorbestellungen
Vorbestellen	Zweigstelle: Onleihe	Standorte:	Mediengruppe: e-Medien Onleihe	Status: download	Frist:	Vorbestellungen: 0

Truly exceptional visual brands often come from designers who took the time to understand their client's 476536564 and motivation to rebrand. This course shows how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design. Instructor Bill Gardner discusses the value of preparation and research, and goes over the different motivations behind a client's decision to rebrand. Bill also covers the different brand personalities, as well as how to better understand your customer's 476536564 and identify their competitors. He wraps up the course with a discussion of competitive analysis and road map creation.